As financial markets collapse all over the world and developed-world governments wrestle to stabilise the situation, one dire consequence of this predicament has been increasing unemployment allied with a diminishing economic security of the people. Even those who are currently employed are not sure whether tomorrow they’ll be out of a job.Small businesses are suffering. Nevertheless, it seems that one area where there may be continuing light is the area of online businesses. The number of people using the Internet for information and bargains is increasing every year, as disposable income declines with tough economic times. The Internet is seen as a money saver.Under such circumstances it makes sense to consider starting an online business, as a viable solution to current income problems. In spite of this, an online business is not a get-rich-quick phenomenon. It is important to understand how online business success is achieved, and to avoid all the hype surrounding the process.In general, you should avoid any one who tells you that you can make it big on the Internet without sweat or in a very short time. The Internet is a competitive business environment and you must understand how to overcome competition if you are to make it.The Online Business Success PhilosophyThis article focuses on one of the first things you must master when you embark on an online business. It is the online business philosophy that brings success. Online business success is not achieved by luck or by chance (it is not a lottery!). It is achieved by method. You must understand the detailed mechanics underpinning online buyer behaviour.Imagine that you were looking for something on the Internet, or that you were casually surfing the Net and something of interest caught your attention. You clicked on it and you were taken to a page that elaborated on the thing.The quality of the content on that page will determine whether you’ll stay on and study the content or you’ll immediately abandon the page. If the content is relevant, interesting, informative, well presented, well supported by resources, and makes the best integration of text with graphics (such that the graphics really adds to the meaning of the text), then you’ll want to stay and study the material.If details about some product were integrated into the content such that you become interested in the product, and you feel that all your questions about the product have been answered in the content (in an objective and trustworthy manner) then you’ll most likely want to buy the product.Ken Evoy was the first to recognise and popularise this online buyer behaviour. He captured it in an acronym called CTPM, which stands for…Content -> Traffic -> Presell -> MonetiseEvoy argues that Content attracts Traffic (i.e. attracts you in the example above). Then content Presells traffic; i.e. warms up traffic by enthusing it, informing it, and answering all its unspoken questions. As a result of such preselling, content Monetises traffic; i.e. causes the visitor to buy. This philosophy now drives the success of almost all online businesses out there.When done correctly this “content is king” approach can generate tons of traffic, even millions of page views per month. Preselling is the process of building a relationship with visitors, which essentially means treating visitors like human beings instead of like sales targets. People visit sites looking for ideas to improve their lives. The final monetisation step occurs when people click on ads or buy affiliate products that are of interest to them.The major limiting step in this formula is building traffic. If you can’t build decent traffic, you won’t succeed. But the overall formula is sound, and it works if you do it correctly. It just happens to be difficult for human beings to apply it without screwing it up.To this end, Ken Evoy has built an integrated online-business builder to hide the technological complexity of starting an online business. It is particularly tuned to newcomers and strugglers who would have serious problems with the technical complexity of starting an online business. The product is designed around CTPM, the success-driving online business philosophy. Even with this product, there’s still no guarantee of success. It isn’t a get-rich-quick scheme. It will still take commitment and effort to build a successful online business.Why People FailA lot of people fail because they create sites that were doomed from the very beginning. For instance, it is really sad when a blogger complains that he or she is still getting no traffic even after writing over 100 articles.It is also sad to tell people that they made their biggest mistake before the site was even launched by choosing a topic that has virtually no demand… or one that’s over-saturated with entrenched competition.Final RemarksThis article has discussed the online business philosophy that leads to success. The following points are key…1. Online business success is not luck. It is method.2. The winning online business philosophy is called CTPM, an acronym for content, traffic, presell, and monetise. The interaction of these elements generates success.3. There is an integrated online business builder that implements CTPM while hiding the technological complexity of starting or correcting an online business. The tool is particularly suited to newcomers and strugglers.4. People fail at their online business because they start on a doomed path, without realising it.